The Starting Point
““...Keep in mind, I’m an artist, and I’m sensitive about my $#%&!””
We’ve got to start somewhere, right? With most things that I dabble in, I can become a perfectionist - Whenever I work on music, projects, etc, I tend to go over the top with high expectations until I end up shelving those projects due to burn out. However, I’ve come to realize that I’m only sidelining myself by not putting out my work and my ideas simply because of imperfections. No one just wakes up one day producing instantly perfect content - it takes practice, experimentation and a lot of mistakes. So now that I’ve gotten this preamble out of the way, I hope I’ve carefully lowered some of the expectations of folks who land on this page 😅
So what is the purpose of this blog? I have a wide array of passions and projects that I put a lot of my time into, but I haven’t done a successful job of sharing what I create. I also haven’t made my services and projects accessible to the public to even begin thinking about marketing them. Like most people, I’ve supported myself by providing my skills and talents for other companies and corporations. However, that doesn’t align with my long term vision of being someone who directly works within their community to solve problems, offer creative solutions, or to inspire through music.
About two months ago, I was digitizing some old 8mm wedding film and photos for my parents’ 50th anniversary (You can see the final product here!) While working on this, I realized this was another untapped talent of mine and I knew I could offer this to other people at a competitive rate, especially considering the quotes I got from local media companies. Taking stock of my untapped potential, I set a goal for myself to seriously curate my services and market them. If nothing comes from it, at least I did my best to shoot my shot.
The challenge is, I’m just one person and I offer completely unrelated services. The immediate choices seemed like I could either 1.) manage one website that lacks a central theme and appear confusing, or 2.) manage multiple websites for each of the concepts, which would require a time commitment I wasn’t comfortable with. I’m attempting an alternative approach by launching one website that branches to each of the services I offer, but centralizes the content I’ve created through categorized blogs that I could keep people updated with. If you are someone that comes here to learn only about one specific service I offer, you can easily filter my blogs and/or visit the landing page dedicated exclusively to that specific service.
What is CapriSoul? To be honest, it may be corny, but I’m a big fan of the music collective known as the Soulquarians (in case you don’t know - https://en.wikipedia.org/wiki/Soulquarians). They are a huge inspiration to me as an artist and a human being, so I wanted a name that pays tribute to that inspiration (hint: I’m a Capricorn). CapriSoul is what I chose as the name to represent my collective work as a cohesive brand.
So consider this my starting point: A website which still remains mostly under construction. But to be honest, if I don’t publish it now, I might go down the rabbit hole of perfecting it to oblivion. So far, I’ve only published my landing page, business analytics and consulting page, and my blog with much more to come. In the coming weeks, I plan on adding two more pages to serve as a landing page for 1.) my music and production services and 2.) my audio/video services I’ll be offering for film to digital formats and restoration. There’s a lot of work left to do still and realistically this website idea could turn out to be an overly ambitious project that I might someday abandon. However, I’m going to be on the optimistic side and hope that myself and whoever else is reading this blog will look back on this post and think “dang…that boy was on to something” 😎 Thanks to all of those that took the time to read and tune in :)
On a side note, launching this website has wore out my cat, Sophie. I thought I’d share a photo of her relaxing after putting in all of that hard work.